A luxury client experience begins with your website. Remember, your website is your virtual storefront. With a little finesse, personality, and a sprinkle of SEO, you’ll be attracting premium clients like moths to a flame. Here’s how…

10 Ways to use your photography website to attract premium clients

Showcase Only Your Best Shots: Your website should flaunt your absolute best work. Comb through your website and remove any photos that don’t represent the high-end audience you want to attract.
Be intentional with your words: As photographers, we often think that our photos will do all the talking for us. Wrong! Business savvy photographers use compelling words to describe how they are equipped to solve their dream clients most pressing problems. (Like wanting to look relaxed and confident in front of the camera or capturing timeless images, etc.)
Craft an Irresistible About Me Page: People hire people, not just photographers. Let your personality shine through your “About Me” page. Share your unique journey, your quirks, and maybe even a funny behind-the-scenes blooper. Make them feel like they’re hiring a friend, not just a professional.
Testimonials That Sing Your Praises: Curate reviews that showcase specific aspects of your high-end service. Avoid generic testimonials. Potential premium clients will more readily trust the words of others who have experienced your magic.
Blog Like You Mean It: Share your knowledge and passion through a blog. Write about your favorite shoots, industry trends, or even throw in a few photography tips. It showcases your expertise and keeps your website fresh and engaging.
Sprinkle Some SEO: You could have the most stunning website, but it won’t matter if no one sees it. Use basic SEO (Search Engine Optimization) to make sure your website gets found when potential clients are searching for a photographer.
Offer a Glimpse Behind the Lens: Integrate images from social media to give clients a peek into the process of working with you. Share Instagram-worthy snippets, stories, or even a live Q&A session. This builds a personal connection and keeps your audience coming back for more.